Brand Warfare: 10 Rules for Building the Killer Brand
February 22, 2010 by: admin
Product Description
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller “With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd.”Harvard Business Review “D’Alessandro’s book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.”Michael E. Porter, Harvard Business School “Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.”Publishers Weekly… More >>
Brand Warfare: 10 Rules for Building the Killer Brand
Yo pienso que este libro es uno de los mejores libros que yo he leído. Una de las razones por las cuales yo considero este libro esta categoria de cuatro estrellas, es porque se ve que el autor le esta dando la oprtunidad a los lectores que tomen la ventaja de uasr las más correctas claves para el éxito y obtener una riquesa financiera, y además de eso, porque lo está dando al costo de un libro ordinario.
Rating: 4 / 5
This book wasn’t helpful for me at all. I read it to do a book report for my Econ class, and I couldn’t have been more disppointed. It seemed to me that he was repeating everything that he had already said in the chapters before. Not a very good insight on what was going on. I got lost several times while I was trying to read it, and everytime I read my goal amount of pages I was extatic that I didn’t have to read anymore. I honestly felt sick every time I hade to open it. It could have been so much better, and better written.
Rating: 1 / 5
I didn’t find this book helpful at all. I read it for my Econ class and I found it very boring and hard to read. He kept repeating the same things over and over in each new chapter.I found myself getting excited when I would finish reding my goal amount of pages, so that I could stop reading this book. Then, I caught myself getting sad when I had to start reading again. I think it could have been better written and David could have put alot of more thought in to it.
Rating: 1 / 5
I bought this book brand new from Amazon and the pages are falling out of the book, it looks like the binding was poorly done. I would return it but I need to use for the semester and can’t afford to return it now. It’s bad, every few pages 2 or 3 will fall out and then there is even a page that wasn’t printed. The book goes from p 67 to 70. VERY DISSAPOINTED
Rating: 2 / 5
read it, enjoy it and dispose of it ASAP. Not useful to keep you in the job, make you a CEO nor to make you a greater lover.
Why do we keep buying those books? I have stopped for good.
Rating: 3 / 5