- ISBN13: 9780385499842
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strateg… More >>
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
Comments
Reading this book is a waste of time. I know, It is tough to explain how someone can do innovating thinking etc. But this book does not help any. Read books on mindmapping instead.
Rating: 1 / 5
I am reading this book, and I couldn’t wait to write an opinion about it. The book remember me “cast away” film, I enjoyed it but it’s a longest advertising in the history!!!, I am reading the book and I am feeling the same, I read other books about innovation and everything is perfect, this book hasn’t any know-how to offer. I had the hope with IDEO, but I have to wait.
Rating: 2 / 5
The company sounds like a great place to work, but this book is pretty weak. Specifically, it is not particulary well written or novel in its content. They should have hired a better author to work with.
Rating: 3 / 5
Tom Kelley has written a masterpiece. Anyone who is even thinking about designing – ANYTHING – should study this “bible.”
Rating: 5 / 5
What kind of book makes the same points over and over again chapter after chapter? What kind of author borrows other peoples stories (almost entirely) to make points regarding innovation ?
Rating: 1 / 5