- ISBN13: 9780786887170
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The book that sparked a marketing revolution. “This is a subversive book. It says that the marketer is not — and ought not to be — at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spr… More >>
Comments
I enjoyed the new book. It was better than Permission Marketing.
Rating: 5 / 5
It was a text book for my e-commerce course in AGSM. Not so interesting, and my lecturer did not quote much from this book.
Rating: 3 / 5
I loved this book. It was interesting, easy to follow, and inspiring. I really enjoyed it and would recommend it to anyone looking for different was to increase their business.
Rating: 5 / 5
Seth Godin have wrote a masterpiece in my book. I have read many excellent books but this is the first time I have been moved to
write a customer review. Counter to traditional marketing wisdom,which tries to count,measure,and manipulate the spread of information, Godin argues that the information can spread most effectively from customer to customer,rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully egg marketers on to create and environment where their ideas can replicate. For example one of the largest if not The largest internet book store offers free e-Cards that you can send to family,friends,coworkers and etc… When the card or cards are sent guess who they’re first greeted by? your’re right! The bookstore informing them that they have a e-Card from yours truly(me) Now to view the e-Card ,just click on the link to A—–n.com Now when my wife see this beautiful(I picked it)e-Card she will also have the opportunity to send a e-Card or Browse the books. Did I mention that my wife is the Admin for her Dept with a keyboard with her finger on the forward button to e-mail her army of friends about the e-card I sent her. I don’t believe that a business could sell
her friends like she will. As you can see from this example how books,tapes,vhs,and e-Cards can be sold from customer-to customer
rather than from business to customer. ooh! by the way,why do you think you’re reading this review now if it was’nt for me to tell you to crawl,run,or leap to buy this book. just imagine! I only gave you one example the book is loaded with them. An if any book can have me blabbering about how Fantastic it is you better not miss this one. ” A classic in the making”
Rating: 5 / 5
You need this book if you are serious about marketing. Seth Godin does a great job of outlining the various mechanisms behind word-of-mouth advertising in today’s world.
Rating: 4 / 5