The World Largest Collection of Gifts

Medien, Ordnung und Innovation

Product DescriptionOrdnungs- und Regulierungsstrukturen bei der Ausgestaltung der Informationsgesellschaft diskutieren führende Vertreter von Regulierungsorganisationen aus Bund und Ländern, im interdisziplinären und intersektoralen Dialog skizzieren Wissenschaftler und Praktiker strategische Aspekte der multimedialen Breitbandkommunikation. Die Konvergenz der Medien erzwingt Entscheidungen darüber,...

Message Effects Research: Principles of Design and Analysis

Product DescriptionMessages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork...

Millionaire’s Notebook: How Ordinary People Can Achieve Extraordinary Success

Product Description Steve Scott held and lost nine jobs in his first six years after college. He was told more than once that he would never succeed. Yet this former corporate failure not only became a multimillionaire himself, more than forty others have become millionaires as a result of the efforts and advice of Steve and his partners. Ordinary people just like you, including a housewife, a makeup...

Beyond Listening: Learning the Secret Language of Focus Groups

Product Description“In the dangerous jungle of consumer research, Bonnie Goebert is the ultimate guide. A few hours and the price of this book will quadruple your consumer research investment.” —Melinda Davis Wingate, President, The Next Group “A lot of marketing books start with interesting points, then dissolve into a theoretical realm, but Bonnie Goeberts work is consistently...

The Marketing Power of Emotion

Product DescriptionHow does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with...

Taking Up Space: How Eating Well and Exercising Regularly Changed My Life

Product DescriptionTaking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wilkerson, M.B.A., outlines how stigma limit and shape the life chances of all people...

Secrets of Power Persuasion: Everything You’ll Ever Need to Get Anything You’ll Ever Want

ISBN13: 9780735202863 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe ultimate guide to achieving one’s personal and professional goals. Includes how to develop charisma, nurture a sense of humor, build credibility, create an obligation bond with people, and develop likability…. More >> Secrets of Power Persuasion: Everything You’ll Ever...

Brand Warfare: 10 Rules for Building the Killer Brand

Product DescriptionNOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller “With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd.”­­Harvard Business Review “D’Alessandro’s book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many...

Unleashing the Ideavirus

ISBN13: 9780786887170 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe book that sparked a marketing revolution. “This is a subversive book. It says that the marketer is not — and ought not to be — at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell,...

Don’t Swallow the Testicles

Product DescriptionIf you are completely happy, debt free, love being ripped off and want other people to control your life then whatever you do don’t read this book…. More >> Don’t Swallow the Testicles

Branded: The Buying And Selling Of Teenagers

ISBN13: 9780738208626 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionAn incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing...

Color Smart: How to Use Color to Enhance Your Business and Personal Life

Product Description COLOR Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client? YOU Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use...

Regulating Tobacco

Product DescriptionThe proliferation of lawsuits against the tobacco industry has had profound implications for American health policy, tort law, civil law, and welfare and social policy. Since the publication of Rabin and Sugarman’s Smoking Policy, class action suits, FDA regulation, clean air legislation, health insurance reimbursement, and extensive advertising have brought tobacco to...

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Product DescriptionPraise for the Do-It-Yourself Lobotomy “Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan’s thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It’s like running away with the circus.” – Roberto Wilson, Creative Director,...

You Say I’m a Diva Like It’s a Bad Thing

ISBN13: 9781580089012 Condition: USED – VERY GOOD Notes: Product DescriptionBold and defiant, like the women profiled between its covers, YOU SAY I’M A DIVA LIKE IT’S A BAD THING is a cranked-up collection of affirmations for mommies on the edge, self-styled drama queens, and domestic goddesses everywhere. Featuring full-color advertising images from the 1950s and 1960s paired...

BUZZ: How to Create It and Win with It

ISBN13: 9780814474624 Condition: USED – GOOD Notes: Product DescriptionIn the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most...

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

ISBN13: 9780805860870 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

The Creative Priority : Putting Innovation to Work in Your Business

Product DescriptionHow does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world’s hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves...

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Product DescriptionHow to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition...

Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

Product DescriptionA complete handbook on using talk media to promote an issue, a product, or a candidate—a guide to success in campaign 2006. Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential...